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San Francisco travel guide

San Francisco sets our beloved laid-back Californian lifestyle into a colorful, flamboyant city with winding streets and cable cars that set you back in time. Cross the iconic Golden Gate Bridge with flowers in your hair, feast on seafood at Fisherman's Wharf before planning your fictional escape from Alcatraz.
blue camera icon Golden Gate Bridge
A selfie with the iconic red bridge is a must-do when in the city. But why don't you rent a bike to cycle or walk the Golden Gate Bridge for a different perspective on San Francisco and the bay? 
blue padlock icon Alcatraz Island
Put your black and white striped suit on and uncover the mysteries of Alcatraz Island, home to one of the most famous prisons. Did you know that mob boss Al Capone played banjo in the inmate band?
blue tram icon Cable Cars
San Fran is the only place in the world where you can still step into manually operated cable cars, so jump aboard! It's the best way to get around the steep Seven Hills and get incredible bay views.

San Francisco Neighborhoods

San Francisco is super multi-culti and its neighborhoods, shaped by history and time, are unique, urban and simply cool. We are talking vintage shops, hip bars and cafes, breweries and anything trendy. So go and explore and see what your fave area in San Francisco is.
A cable car traveling on a hilly street in San Francisco

Hayes Valley

Street food served out of shipping containers, craft coffee and beer, local designer boutiques and indie bookstores are topped off with green park space making this neighborhood one of the local's favorites.
Graffiti covered walls and a car from the 1970s in the Mission District of San Francisco

The Mission District

Spanish missionaries once visited this trendy neighborhood leaving it with Latin vibes that can still be felt, seen and tasted today. The best taquerias, coffee and cocktails can be found here.
Buildings along the inclined streets of Russian Hill in San Francisco

Russian Hill

Russian Hill is one of the oldest and most charming neighborhoods known for its home to one of the windiest streets in the world. You might get vertigo as you drive down Lombard Street.
A group of men crossing the rainbow cross walk of Castro with Rainbow pride flags in the background

The Castro

The Castro is considered by many to be the USA's oldest and largest LGBTQ capital. This neighborhood has something for everyone, including great city and bay views,bars and restaurants. 
A group of young travelers holding an American flag in front of the mountains of Yosimite

Our favorite San Francisco Hotels

The Good Hotel lobby

Good Hotel

This hotel is friendly, clean and chock-a-block full of mod-cons. Get active in the heated pool or nearby fitness center, or rent one of the hotel's bikes and tour the city using pedal power.
Bunk beds in a FOUND Hotel bedroom

FOUND Hotel San Francisco

The FOUND Hotel is just a short walk to Union Square, cable cars, and shopping. Stay in a private room, or save some cash with a dorm bed. Get to know other travelers with the daily social & local activities.
A bedroom at the Cova Hotel

Cova Hotel

A modern hotel that covers all the basics - plus extras like a 24-hour gym. There is a complimentary shuttle to Union Square & Fisherman's Wharf, and rooms have a plasma TV, free WiFi and a French Balcony.

Tours and activities in San Francisco

Alactraz prison as seen from the pier across the bay

Big Bus San Francisco Sightseeing & Alcatraz Combo

See all of San Francisco's top attractions with this hop-on hop-off tour & combo package. Create your own sightseeing itinerary, hopping on and off as you please at stops including Fisherman’s Wharf, the Golden Gate Bridge, Union Square and Lombard Street. High point: a visit to the notorious prison of Alcatraz — a must-see!
Mountains in Yosemite National Park

Yosemite National Park and Giant Sequoias

If you are needing a more flexible itinerary to experience the wild, natural beauty of Yosemite National Park this is the tour for you. This is the only Yosemite Valley tour from San Francisco where you can select your departure day and return day as separate segments. Enjoy plenty of free time to hike, bike and explore at your own pace.
Woman walking in front of colorful houses in San Francisco

San Francisco Sightseeing Flex Pass

Take a bite out of the Golden Gate City and enjoy some of the best local flavors with the San Francisco Sightseeing Flex Pass. Choose between 2, 3, 4, 5, or 6 attractions, and save up to 60% on total visitation prices plus Hop-On/Hop Off bus tours; the more you see the more you save!
A City Sightseeing bus seeing bus crossing the Golden Gate Bridge

San Francisco Hop-On Hop-Off Bus Tour

See San Francisco's most exciting landmarks aboard an unlimited hop-on hop-off bus tour. With a 1 or 2 day ticket you'll see the Golden Gate Bridge, the Civic Center, the Palace of Fine Arts, Chinatown, Union Square, Golden Gate Park and much more! You can discover all of these wonders at your own pace and with great ease, with access to 25 stops across 2 routes.
A group of 5 young adults sitting on a cliff overlooking a USA desert

Need a little more inspiration? Check out the STA Travel blog!

STA Travel Blog

10 Pictures that will make you fall in Love with San Francisco

Read Blog
STA Travel Blog

7 of the Best Places to Eat and Drink in San Francisco

Read Blog
STA Travel Blog

Hidden Gems in San Francisco

Read Blog

When is the best time to visit San Francisco?

San Francisco is cool all year round but this doesn't just refer to the vibes, the city is also surprisingly cold for California with an average temperature of 57°F. In summer, the city gets quite frequently swallowed by fog, giving it the nickname the 'Fog City' so the best time to go is in Spring and Autumn. Temperatures will be moderate and skies will be much clearer for awesome views on the Golden Gate Bridge. 

Terms and Conditions

Terms and Conditions apply. If booking online, full Terms and Conditions will be displayed as part of the booking process as well as on the corresponding final booking confirmation. If booking by phone or email, please ask your Travel Expert at the time of booking or enquiry.